Marketing your BusinessApril 11th, 2016
Here comes the big scary word, that I am not sure anyone truly understands…Marketing!!!
What are you going to be doing to ensure your brand is heard of, and more importantly understood?
Work with a web designer who has a background in Social Media and Search Engine Optimisation. The majority of you reading this blog will be in a position to register with a free web development program such as WordPress and get yourselves a web presence, but I cannot emphasis enough that this is a specialist field. A bit like when recruiting your Accountant, ask for recommendations, and get references – they are another part of your team!! We partner with a great firm www.advancednewmedia.com. As well as the website, Advance New Media focus on SEO, and can assist with the Social Media presence as well. Keep your online accounts and website fluid with new content; plan a strategy for when and to where you are planning to share content.
Another marketing opportunity you should consider is Networking; a great way of getting in front of people whether that’s businesses or consumers, however remember your customer might not be in the room at that point, but they might know someone who could be your ideal customer. Ghost Computer Services host a quarterly networking meeting based at our Head Office in Harlow. We invite two companies who are IT based and give them the opportunity to exhibit on the morning as well. We are also members of the Spirit of Business Loughton BNI Chapter which is a weekly breakfast meeting. Find out more information here, http://bniloughton.co.uk/profiles.asp When visiting any networking event, take plenty of business cards, and plan your intro!!
Keep in mind the quality of your physically printed marketing; business cards should have that ‘soft feeling’ when being handled.
And finally exhibitions; find out when the local exhibitions are being held, even if you don’t exhibit they are a great networking opportunity. Ghost Computer Services are exhibiting at the Harlow Business Exhibition on 9th June 2016; find out more here… http://www.harlowbusinessexhibition.co.uk – would be great to meet, so why not come along and say ‘Hi’
Key points with Marketing;
- Keep it consistent
- Keep it moving
- Make sure you plan any marketing activity
- Follow up any marketing activity so you know if it has worked and you can work out your ROI
Then sit back, relax and reap the rewards